What is SMS Marketing? SMS marketing, also known as text message marketing, is a method by which businesses and organizations send out specials, coupons, promotions, alerts, and more via highly targeted, permission-based, opt-in text messages. These messages are limited to a max of 160 characters.
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What makes SMS such a powerful marketing medium?
Firstly, SMS has high open and response rates. Secondly, SMS performs well for local businesses, meaning that you can easily attract customers that are nearby your shop with time-sensitive incentives. Additionally, you can create SMS campaigns in less than 5 minutes with SendPulse.
Which audience is most responsive to SMS marketing?
Around 3.5 billion people have smartphones. It means you can market to anyone from that huge audience and get great results. What matters most is that you should opt-in your SMS subscribers and only send them relevant promotions, without being too pushy. You can opt-in subscribers with SendPulse’s free subscription forms, by adding a “Phone number” field. Once users subscribed and shared their phone number, you have their consent for sending marketing SMS.
How do I measure SMS marketing efficiency?
After you send an SMS campaign, calculate the increase in your overall revenue for that specific period. Subtract expenses for SMS sending from that overall revenue. This approach will only give you approximate results, but it is the easiest way to measure your SMS campaign’s efficiency.