Reporting: The process of organizing data into informational summaries in order to monitor how different areas of a business are performing Analysis: The process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance.

Simply put, reporting uses data to track the performance of your business, while an analysis uses data to answer strategic questions about your business. Though they are distinct, reporting and analysis rely on each other.

Whether you’re setting a daily, weekly or monthly budget, scaling advertising means putting more money into the platform in order to drive more results. The idea of spending more on marketing without a guaranteed return will often scare off the more risk-averse business owner.