Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Let’s say, for example, you’re researching the keyword “how to start a blog” for an article you want to create. “Blog” can mean a blog post or the blog website itself, and what a searcher’s intent is behind that keyword will influence the direction of your article. Keyword research can tell you vital information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, rather than what you think they are searching for.
Refers to queries made to search engines that index news sites, blogs, Twitter feeds and other sources of data that are being updated continuously.
This allows you to identify new content opportunities or areas where you can shift the focus from one page to another in order to be more efficient and less dilute.
SEO ROI is a calculation that measures the return on investment of search engine optimization.
Visibility can be defined as a metric showing how often your website is found on the Internet. ..