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SOCIAL MEDIA OPTIMIZATION(SMO)

Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news. Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. … Good SMO will drive traffic from both direct social site referrals and from search engines.

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